Notes for brochure printing - zxprinted

Brochure now has become a necessary book or periodical in all companies. Brochure can effectively promote company products or image. A company of favorable image must have an impressive brochure. It is color printed at best instead of black and white, which indicates the company’s taste. There shouldn’t be too many pages because too much content will make viewers bored. A successful brochure shall give priority to the followings.

 

1) Great creation comes from accumulation and knowledge. Samples are completed with communication, creativity, photographical design, proofing and printing. It all starts with the design which is actually a process to refine and display enterprise concepts rather than simple integration of picture and text. A great corporate brochure is expected to arouse artistic perception and present strength and spirit instead of giving boring text and dull picture. For this reason, design is a flexible job and works designed shall be spiritual.

 

                                                                                                         

 

2) Color is a key element for a successful brochure as it builds up atmosphere, highlights the theme, strengthens the visual impact and arouses attention and emotional response. On the other hand, it also reveals the subject and individual characteristics of the image, leaving people with a deep impression and making people enjoy when spreading information. Therefore, color is a particularly important part. In a successful brochure color takes a great proportion. People would feel refreshed and comfortable when seeing the printed product. Printing should pay attention to bleed, angular line, threading, side mark, clean surface and brig

 

3) Finished product shall take quality into account. Laminating shall pay attention to stereoscopic impression and there shall be no blushing or bubbling. Folding is the final process, good control over which determines high-quality product. Pages must be arranged in order, with neat margins at four corners. Saddle- wire stitching shall ensure fast and ordered page arrangement.

 

Companies count on brochure for image promotion, so it must reflect the uniqueness of the brand so as to effectively promote the company and company products. Of course, corporate brochures have their own style, exaggerated, simple, elegant or distinct. It is all appropriate as long as they focus on what they want to promote.